After running ‘Out of the Blue’ and ‘True Blue’ on their engine cover for the previous two races, Sauber today finally announced a 3-4 year partnership with Chelsea Football Club.
The relationship will benefit both parties. Chelsea FC will have their logo on the car from the next race in Barcelona. The aim is to reach out to the larger markets in Asia and America that many teams in the English Premier League are attempting to do. Formula One does generate much higher global TV audience than the Barclays Premier League and so it is hoped that it will spread Chelsea’s name and brand further around the world. From a sporting point of view the deal will benefit both teams in regard to the sharing of knowledge in Sports Science and Sports Performance.
Another aspect of the new partnership is business performance. This includes launching joint commercial initiatives, merchandising, events, marketing and linked sponsorship opportunities. The two are expected to tie up commercially to benefit both Sauber and Chelsea’s sponsors.
Monisha Kaltenborn, CEO of Sauber said: ‘A partnership like this between Formula 1 and football has never existed before in this form, yet there are numerous commonalities and possible synergies. In either case we are talking about team sport at the highest – and international – level. The Sauber F1 Team and Chelsea FC are dealing with many of the same sporting and commercial topics and we want to strengthen each other in these areas.’
Chelsea are currently 6th in the Premier League with 3 games left to play of the 2011/12 season. They are also up against Liverpool in the FA Cup Final this weekend and Bayern Munich in the Champions League Final on the 19th of May.
Vodafone Mclaren Mercedes have been awarded a Silver Medal at the 2012 Edison Awards.
The awards recognise and honour innovation and business excellence. Named after the inventor Thomas Edison, the Edison Awards champions groundbreaking scientific achievement.
After earning their Carbon Neutral status from the Carbon Trust recently, Mclaren were nominated in the ‘Green Implementation’ category. Mclaren, as a company, managed to make savings of 1500 tonnes of CO2 every year, over a three year period.
Achieving the Edison silver medal is a reward that will be seen and recognised on a global scale and allows them to join a whole host of other international brand leaders.
Team Principal Martin Whitmarsh said: “I’m delighted that our ongoing efforts to manage and improve our carbon efficiency have been recognised by the Edison Awards judging panel. This is a fantastic achievement for the whole team.
“The nominees’ list at last night’s ceremony in New York read like a Who’s Who of the great and good in the world of inspirational technical innovation, and I’m immensely proud that our team has been recognised on that list.
“While our silver medal is further validation of the steps we’ve made, and certainly helps showcase our efforts on a global level, it is still merely the starting point for an ongoing and concerted mission to ensure that Vodafone McLaren Mercedes conducts its business in an environmentally conscious and responsible way.”
Volkswagen Group of America came in just ahead of them for the Gold Medal.
The Bahrain Grand Prix was a record breaker. No fewer than four cars stopped on the in-lap as soon as they had passed the chequered flag.
Sebastian Vettel, Nico Rosberg, Fernando Alonso and Felipe Massa all pulled up after they finished the race, instead of making it back round to the pits. The standard procedure directly after crossing the finish line is to travel around slowly trying to conserve fuel (more fuel means added ballast) and add debris-such as discarded rubber to the tyres (more discarded rubber means added ballast), then make it to the pit lane and Parc Ferme, where the driver can get out and celebrate (if he deems it necessary) and then get weighed. The cars will then be scrutinised to make sure they have not been breaking the rules throughout the race.
Of late however, many teams have asked their drivers to pull up and stop on the side of the track immediately. The possible reason for this is for reliability purposes, but the most likely explanation is due to the fact a team is running low on fuel, and thus, will not have enough fuel/weight in the car to pass the scrutineering, if it completes the ‘slow down lap’.
There is no rule in the FIA’s Sporting or Technical Regualtions for this whole procedure, but perhaps it is time there was. It has now become clear that teams will start the race lower on fuel, to gain an advantage throughout the race and then recoup their loses by pulling over as soon as the race is done.
A similar incident happened in Qualifying for the Canadian Grand Prix in 2010. Lewis Hamilton took Pole Position and then stopped his car half way back round to the pits, to save fuel, which they needed for regulation checks. The FIA promptly decided that stopping on a Qualifying in-lap was illegal and it has now been outlawed.
Is it correct for one driver or one team to run the race lighter in the knowledge they can just pull off straight after the chequered flag, whilst everyone else abides by the sporting ethics of the regulations? Should the FIA go one step further and punish those for not making it one extra lap at the end of the race, whilst everyone else seems to manage?
F1 2012 is incredibly close and highly competitive. All the teams should be on a level playing field. It would not be correct to have a rule for one whilst the rest abide by the code.
Links of Interest
FIA Sporting and Technical Regulations: http://www.fia.com/sport/Regulations/f1regs.html
It may seem like an obvious statement, but with a little under three weeks until the Bahrain Grand Prix is due to start, its a statement yet to be resolved.
As of Monday 2nd April 2012, the Bahrain Grand Prix is still due to go ahead. Yet the issues in the country from last years ‘Arab Spring’ are still apparent. The politics surrounding Bahrain’s unrest are not for a sport such as Formula One to delve into.
Instead F1 now needs to take a look at what is happening and realise that the country is not just unsafe for drivers or people at the racetrack, but for all the corporate hospitality including team members, TV crews and journalists. Where are these people supposed to sleep or go about their work in a nation ravaged in conflict?
On Saturday a man was killed when he was open-fired upon, whilst filming protests. Another, Ahmed Amir (photo below) a 15 year old was photographed on Twitter lying in ICU. He was hit in head with a tear gas canister and suffered a serious skull fracture. There was also a harrowing statement from Twitter user @VendettaBH who posted:
“Dear #F1 driver, This man just got killed by regime’s thugs in #Bahrain with live rounds! U still feel safe?!” They then gave a link to a graphic photo.