Former team boss Ron Dennis has been appointed Group CEO of the McLaren Group and has immediately vowed to return the Formula One to the head of the field after a disappointing 2013 season.
Dennis addressed staff for 20 minutes at the teams Woking base on Thursday afternoon. He is believed to have told employees, “there will be changes…We will win again.” Dennis has announced that he will set up a review of the company and its strategies to enable McLaren to “win at whatever we do.” Dennis will remain the chairman of McLaren Automotive.
Current Team Principal Martin Whitmarsh was not present at the address and it is unclear whether he will retain his current position at the head of the F1 team. Whitmarsh is also the Chief Operating Officer of the McLaren Group.
“My fellow shareholders have mandated me to write an exciting new chapter in the story of McLaren, beginning by improving our on-track and off-track performance,” Dennis said.
“Over the coming weeks I intend to undertake a thorough and objective review of each of our businesses with the intention of optimising every aspect of our existing operations, whilst identifying new areas of growth that capitalise on our technologies, and where appropriate further investing in them.
“During February, I will articulate a new Group strategy and implement the organisational structure best suited to achieving it. I am excited by the prospect of returning to the role of Group Chief Executive Officer and working with my many colleagues and fellow shareholders to fulfil our objective, which is to win at whatever we do.”
Ron Dennis has been a shareholder of McLaren since 1980. He became CEO of the Group in 1982 until 2012. He was also the Team Principal of the F1 team from 1982 to 2009, before stepping down from his position as part of an ongoing spat with the then-FIA boss Max Mosley.